Zack – This page is all about the Louisville Slugger brand, including a little background and history – to give you a sense of their tradition. Louisville Slugger came from Hillerich & Bradbury in a very interesting story about the the composite synergy of innovation, production, and marketing skillsets. Note that there are special benefits to each type of wood. No matter what wood is selected, turned, treated, and delivered, Louisville Slugger bats have been the consistent and overwhelming choice of baseball greats. The Ad below was done even as the Louisville Slugger brand was still developing. Note that the current brand emphasizes the SLUGGER name with even more emphasis than the Louisville origin. There's something special about the quality and value of wood.